Our Work –> Ericsson UK – ‘Welcome to Ericsson’ Presentation & Communications
1OVERVIEW – In 2006, the global telecoms company Ericsson secured the largest contract in the industry’s history at the time worth £1.5bn, when it acquired the managed services of 3 UK (and then Marconi, early 2007). At a time of great change in Ericsson’s company history, this resulted in the integration of over 2,000 staff into the company and a new corporate culture.
2 BRIEF – The brief was to create communications designed to appeal to this newly combined workforce, requiring a creative, inspirational and yet sensitive audio-visual introduction. By making the announcement as welcoming and staff-focused as possible, Ericsson’s first priority was to ensure a smooth and successful transition, supported by a range of reinforcement communications pieces.
3 CREATIVE – At the heart of the creative was the need to deliver a stabilising and reassuring introduction to the new staff, at the same time as connect with an audience used to working in a graphic-rich media culture, not associated with Ericsson. Concepts focused on showing the human side of Ericsson in familiar environments and of coming together on a journey to build a strong, future partnership.
4 PRODUCTION – After further research, story-boarding and sourcing photography and content, the designs were structured into an animated AV Flash slide introduction with audio and voiceover, leading into presentations by key Ericsson and 3 management. This was extended into a suite of communications including brochure, intranet, posters, banners and collateral used to reinforce the presentation.
5 DELIVERY – The Announcement Roadshows were hosted at 5 UK locations. Later that year, the presentation and reinforcement communications were adapted for the Ericsson-Marconi contract and helped Ericsson UK win the coveted Ericsson Global Internal Communications Award in 2006. For Adrenalin, this was the start of a 5 year relationship with Ericsson delivering creative communications to staff and key customers.