Our Work –> Snoworks (Ski Courses) Ltd – Strategic Marketing & Branding Communications
1OVERVIEW – Snoworks is a well established provider of ski courses to the British ski market taking recreational and professional skiers to resorts around the world. Its excellent reputation, top class instructors and guides, range of courses, resorts and competitive pricing puts it in a perfect position to achieve its ambition of becoming a market leader, that’s really going places.
2 BRIEF – Adrenalin helped co-establish Snoworks in 2003 and has been at the forefront of its initial strategic marketing direction, creating a strong platform of new markets and audience segments. In 2010, Adrenalin was tasked to develop a radical, new 3-year marketing strategy, incorporating a brand refresh, new database-driven website and a range of targeted communications.
3 CREATIVE – Working with research into the UK ski market, the positioning and messaging needed to appeal to new customers looking for more from their ski holidays as well as sending a consistent message to the loyal customer base. A new forward-thinking and dynamic visual identity started with the name ‘Snoworks’ with a fresh colour palette, inspiring photography and the ‘Live To Ski’ strapline.
4 PRODUCTION – The extensive production schedule included a new website, consumer and trade specialist advertising, print including brochures, stationery, leaflets, newsletters, direct mail pieces, online marketing including e-shots, animation, HTML newsletters, social media and SEO, presentations and display graphics for events, on-snow activities, merchandise and liveries.
5 DELIVERY – Sales increased by 30% over a 3 year period to 2013, helped by a strategy of segmenting courses into categories and targeting communications programmes to new markets, also helping re-energise the existing, loyal customer base.
1 – LOGO STYLES
2 – WEBSITE
3 – LIVE TO SKI NEWSLETTER
4 – COURSES BROCHURE
5 – VAN LIVERY DESIGN
6 – BUSINESS CARD COVER
7 – POP-UP BANNERS
8 – SPECIALIST PRESS ADVERTS
9 – WEB HOMEPAGE VIDEO
10 – FRONT-END DATABASE INTERFACE