Our Work –> Ericsson Services Ltd – Launch Strategy Presentation & Communications
1OVERVIEW – Ericsson’s acquisition of 3 and Marconi led to the formation of a new managed services company, ‘Ericsson Services Limited’. It was set up to best integrate and manage service contracts and to differentiate from the traditional Ericsson image and business. Central to its future strategy was the objective of becoming the number 1 Managed Service Partner of choice.
2 BRIEF – The brief was to create a presentation to reflect the new strategy and motivate the 1,500 strong workforce. Working closely alongside the new Managing Director and Management Team, our communications design impacted strategic direction during the process, as new creative spawned new ideas, revising the marketing direction to exploit potential market opportunities.
3 CREATIVE – The concept was to combine Ericsson’s heritage with 3′s spirit, inspiring a team philosophy to reach number 1 – using a creative and innovative ‘3-2-1’ countdown movie sequence and a mission through space, arriving at one vision that ‘Anything’s Possible’. An iconic number ’1′ 3D graphic was developed to help staff further detach from 3 and feel part of a new division and future for Ericsson.
4 PRODUCTION – At the heart of the campaign was a creative, inspiring presentation using film and rich media to present the cohesive strategic framework for ESL’s future. E-news, invitations, intranet, hand-out packs, DVD, behaviour posters, folders and merchandise were used to reinforce the campaign with the number 1 icon later brought to life as a real-life glass ’1 Orb’.
5 DELIVERY – The roadshows were delivered by the senior management team of ESL, led by Bradley Mead, CEO at the time and supported by Adrenalin. This campaign demonstrates our ability to work effectively in close collaboration with senior management in large organisations, helping to develop, inspire and connect marketing strategy with communications, as a marketing, design and production partner.
1 – PRESENTATION OPENING SEQUENCE
2 – PRESENTER SLIDE SAMPLE #1
3 – PRESENTER SLIDE SAMPLE #2
4 – PRESENTATION SUPPORT CARDS
5 – SUPPORT CARD CLOSE-UP
6 – CAMPAIGN SUPPORT POSTERS #1
7 – CAMPAIGN SUPPORT POSTERS #2