Our Work –> Ericsson UK/Ireland – ’Cosmic 2010′ Strategy Presentation & Communications
1OVERVIEW – Ericsson’s Market Unit North West Europe (MUNWE) is a significant group within the telecoms giant, incorporating Ericsson UK & Ireland, with 4,000 employees based in 5 locations. Against a background of increasing competition, technological change and rapid growth, the MUNWE group had set itself a range of forward-thinking, ambitious objectives to 2010.
2 BRIEF – The main objective was to present the MUNWE business strategy for 2008-10 to its employees in a series of informative, memorable presentations and associated collateral. The brief focused on distilling a large amount of information into strong messages, promoting leadership and direction, company values and cultural behaviours to inspire the staff, including many new to the Ericsson team.
3 CREATIVE – Combining some of the spirit of the space theme familiar at ESL, ideas were researched and developed to give a fresh approach that would entertain and connect with the target audience. Using 2D cartoon characters including Captain Cosmic, the concepts presented the strategy as a serious subject through a fun perspective, with ‘Our 3 year mission to success’ strapline.
4 PRODUCTION – Central to the production was the animated COSMIC 2010 ‘cartoon’ movie presentation with audio and voiceover, leading into themed slides and video presented by key Ericsson personnel. Reinforcement communications included invitations, email teasers, display graphics, posters, mousemats, soft toys and screensavers, and the creation of the MUNWE logo.
5 DELIVERY – The strategy was presented in a series of roadshows to staff in 3 locations. Our staff worked closely with all senior management presenters, including Ericsson UK’s Managing Director at the time, Jacquie Hey. Thanks to our input and one our most creative presentation introductions to date, this helped Ericsson UK win the company’s Global Internal Communications Award in 2008, for the second time in two years.
1 – PRESENTATION OPENING ANIMATION
2 – ANIMATION SLIDE EXAMPLES
3 – INVITATIONS TO PRESENTATION
4 – BEHAVIOUR POSTERS
5 – PRESENTATION HAND-OUTS
6 – CAMPAIGN SUPPORT POSTER
7 – PHOTO OF STAGE IN GUILDFORD
8 – PHOTO OF STAGE IN READING