Maintaining brand consistency is key when rolling out a new brand and rebranding existing communications – and since 2014 that is what Adrenalin has been helping Global Navigation Solutions (GNS) do, as it continues to evolve into a worldwide provider of software solutions to the commercial shipping industry.
Following the merger of 5 of the world’s leading Admiralty distributors, resulting in the formation of GNS, the process of rebranding began across its new network. Working within the new branding guidelines created by DB&Co, Adrenalin was asked to interpret and update many existing digital documents to sit under the GNS umbrella, including software product user guides, report documents and product sheets.
Alongside this, we originated a range of GNS collateral to support trade shows including advertising, customer giveaways, exhibition graphics, online banners, sales proposal documents and much more.
Our ability to work with and intelligently interpret new branding that itself continues to evolve, demonstrates a fresh, collaborative approach and allows multiple projects to run alongside each other, to compliment the rapid transformation of GNS worldwide.