Email solution provider, Gordano Ltd, has been accepted as a partner for G-Cloud II, a UK government programme, thanks in part to the branding and marketing work undertaken with Adrenalin.
By simplifying and clarifying the company’s product offering, particularly Cloudline and getting to grips with the culture, values and business objectives, Adrenalin developed new company and product branding and clear messaging to give Gordano the confidence to communicate with and attract major UK clients, including the UK Government.
The Government’s G-Cloud strategy aims to drastically change the way the UK public sector procures and operates IT using new cloud-based technology to achieve large, cross-government economies of scale. It’s also designed to encourage a dynamic and responsive supplier marketplace, allowing software vendors of all sizes to engage with new opportunities.
Says Jonathan Joseph, Business Development Manager, Gordano, “Our cloud project is growing rapidly, we want to do it right, offering a true cloud solution, deployed against world-class cloud infrastructure.”
“The inclusion of Gordano Ltd to the G-Cloud II Framework platform will strengthen our offering and provide public sector buyers with a tried and tested route to achieve value for money.” Marie-Helene Durif, Head of Sourcing & Category Management – ICT, at the Government Procurement Service.
The GMS Cloudline branding and positioning was created by Adrenalin Communications as part of a marketing and brand communications programme.